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Bomberg Celebrates Mexican Spirit with New Watch Design

From JustLuxe content material associate iW Journal

Over time I’ve written about many manufacturers that sadly haven’t stayed the course. The watch business is a really aggressive atmosphere and solely the fittest survive. By that, I imply having advertising technique and provide chain is a prerequisite.

So many watchmakers I’ve featured have exceptionally excessive manufacturing prices and pedestrian designs. Actually, in these extraordinary instances, patrons need one thing further particular at a really aggressive worth.

One among my suggestions could be to take a more in-depth have a look at Swiss model Bomberg.

I first grew to become aware of Bomberg in 2012 when the corporate was first established. Initially, the corporate marketed itself as a novel, ultra-creative way of life model with aptitude. At that stage, they launched three thrilling quartz fashions known as the Maven, Semper, and 1968.

Over time I’ve adopted the progress of the corporate and I’m delighted they’re nonetheless buoyant. In truth, they’re now producing some fairly respectable Swiss mechanical timepieces, together with the BB-01 Computerized Mariachi Crimson Restricted Version.


Curiously, a model based mostly in Neuchâtel, Switzerland, has drawn inspiration from Mexico for its newest watch. Nevertheless, Mexico is without doubt one of the firm’s largest markets, and the model affords a number of fashions with historic Mexican designs.    

I spoke with Bomberg Advertising Director Frédéric Layani concerning the conception of the BB-01 Computerized Mariachi Crimson Cranium Restricted Version. He knowledgeable me that Bomberg needed to create the essence of Mariachi, which is way over only a style of Mexican regional music. The model’s interpretation embodies the notion of celebration.

Actually, carrying this flamboyant timepiece would provide you with a way of exaltation.

Aesthetically the BB-01 Computerized Mariachi Crimson Cranium Restricted Version has a extremely robust visible id. I really like the colourful crimson multi-layered cranium form dial that makes this timepiece actually distinctive. Different refined options embody flower-shaped eyes, a cross on the brow, and a central hoop.

There’s additionally engraved detailing on the 43mm stainless-steel case and “glass-box” anti-reflective sapphire crystal, which is a extremely stylish contact. Total the composition has been properly executed and the ending is superlative.

On the coronary heart of the watch is a high-quality motion from Swiss producer Sellita. Functionally, the BB-01 Computerized Mariachi Crimson Cranium Restricted Version options hours, minutes, seconds, and a date indication at 6 o’clock. The watch additionally has an influence reserve of thirty-eight hours and is waterproof to a depth of fifty meters. To finish the image the timepiece is offered on a black silicone strap with a deployant buckle.

With a advised retail of CHF 1,775 (roughly $1,900), the BB-01 Computerized Mariachi Crimson Cranium Restricted Version may be very competitively priced. (Observe that Bomberg additionally affords a brown-dialed model of this mannequin on the identical worth.)

Written by Steve Huyton, an industrial designer, illustrator and creator who publishes Whole Design Critiques.


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