Two magnificence product veterans are flipping the trade’s commonplace strategy to skincare. As a substitute of providing a one-size-fits-all product, Victor Casale and Pleasure Chen created Pure Tradition Magnificence, providing a collection of personalised skincare merchandise with distinctive formulation focused to boost the person’s pores and skin microbiome.
Casale, former chief chemist of MAC Cosmetics and founding father of CoverFX, and Chen, former CEO of H2O+ Magnificence and YesTo, launched Pure Tradition Magnificence in September of 2020 with a ardour for making skincare extra private. The duo embraces individuality and seeks to supply merchandise focused to particular buyer want. Via their mixed 60 years of expertise in magnificence and wellness, Casale and Chen know that skincare formulated in line with generic pores and skin sorts doesn’t present sought-after outcomes, as a result of, as they are saying, ‘pores and skin is something however generic.’
‘We’re not providing one product for a specific pores and skin concern or an assortment of merchandise that anybody can use,’ mentioned Chen. ‘As a substitute, Pure Tradition is providing a very personalized, holistic product routine with clear, energetic elements that should work as a system to boost your total pores and skin well being.
‘Through the use of knowledge and science, Pure Tradition is uniquely capable of deal with particular person pores and skin points. Customers will obtain particular formulation primarily based on the season, and the formulation will alter primarily based on their stage in life. Pure Tradition has already begun to undertake new applied sciences to make sure that the formulation make the most of probably the most up-to-date, clear elements to supply one of the best outcomes for customers. The focused formulation are gender-neutral and meet the wants of customers of all ages, with a variety of various pores and skin sorts.’
With the intention to present individualized merchandise, the corporate makes use of its Pores and skin Profile Evaluation Check, which clients provoke on-line. This self-reported quiz offers a way of every clients’ life-style and pores and skin considerations. An At-House Pores and skin Check, which determines a cultures and micro organism, is then shipped straight, the outcomes of which give perception into pores and skin barrier and pores and skin situations. This then informs the formulation of the personalised and holistic skincare routine. This forwards and backwards is definitely worth the time, and leads to a starter package with personalized serum, moisturizer, and cleanser.
All Pure Tradition Magnificence merchandise are vegan, natural, gender-neutral, and meet the Credo Clear Customary, making them amongst a choose checklist of retail manufacturers which have achieved the best world clear requirements and are FSC licensed – a certification that ensures merchandise are sourced from responsibly-managed forests.
‘With Pure Tradition Magnificence, we wish to encourage customers to anticipate extra personalised and inclusive choices from the trade in addition to merchandise which are formulated in moral methods,’ mentioned Chen. ‘We’re on a mission to encourage the wonder trade to step as much as the problem.’
Pictures courtesy of Pure Tradition Magnificence